Attribution Theory

attribution  Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in

Web attribution refers to the process of identifying and crediting each online interaction that a user takes in their customer journey towards a conversion  Attribution reporting in marketing is a method used to track and analyze the effectiveness of different marketing channels in driving customer conversions or

Licensed under Creative Commons Attribution New Zealand http: Business listings data © 2017 Localeze Business The meaning of ATTRIBUTION is the act of attributing something; especially : the ascribing of a work to a